Empowering Consumers Directive: What Do the New Green Claims Rules Mean for Companies in the European Union?
Across the European Union, consumers are increasingly seeing products marketed with claims such as “green,” “eco-friendly,” “sustainable,” or “climate neutral.” Environmental claims are now commonly used on product packaging, websites, advertising, product descriptions, and other marketing communications. The growing use of green claims reflects increasing consumer interest in sustainability and transparency. Consumers want to understand […]